The purpose of this Privacy Policy is to describe the types of information that we collect from you when you visit this website and sets out how we use and protect any personal information that you give us when you use this website.

We at Jaguar Land Rover (Sub Sahara Africa) Proprietary Limited (hereinafter “JLR SSA”) are committed to protecting your privacy and we only seek to obtain the bare minimum of information we need from you. We use this information only for the following purposes: 1. To help make your visit more enjoyable 2. To send you relevant information about products and services 3. To email you from time to time about promotions or products and services which we think may be of interest to you.

We will never pass your personal information to anyone else, except for any successors in title to our business, associated group companies, to suppliers that may process data on our behalf as part of providing a service to you – e.g. our dealerships, or where we are required to do so by law. JLR SSA will not request, collect, collate process or store your personal information if it is not necessary for the purpose for which it is collected as set out in this Privacy Policy or elsewhere on the website.

We will not sell your name, address, phone number, email address or other personal information about you or your vehicle, but we cannot be held responsible for the actions of any third party sites from which you may have linked or been directed to the JLR SSA website.


It is possible to view our website without providing any personal information. However, without completing an information form you will not be able to use certain functions of the website (book a test drive on, request a quote, configure a vehicle or book an experience online). The only details we need are simply your name, surname, phone number and email address. By completing and submitting the information form on the website, you are expressly permitting JLRSSA to collect, collate, process and use your personal information for the purpose it was provided, as well as to disclose it to our dealerships (as selected by you).


We may, on occasion, collect additional personal information from surveys and contests, which you will be under no obligation to fill in or return to us. The details you provide will enable us to provide information about our company to you and to contact you by email or text. We will only provide this when you indicate that you wish to receive further information from us on a regular basis. If you have allowed us to use your personal information for the purposes above, we may from time to time disclose this information to any company or organisation to which we pass the responsibility to handle email or other direct marketing communications on our behalf. Should this happen, we will take reasonable measures to make sure that any third party companies who handle your information comply with the relevant data protection legislation.

We also collect demographic and profile data on our website. This may be combined with other forms of information to permit us to bring together, in aggregate form, information about the people who use our website. Such information will enable us to understand, in general terms, user preferences in relation to the content of the website and the effectiveness of the advertising.

JLR SSA will not share or loan any identifiable information about you to any third party (except the Dealership you selected) without your express consent. We may share generalised information about site visitor patterns with partners or other parties in such a way that individual visitors can never be identified.

We like to hear your views to help us improve our service. From time to time we may contact you by email to ask your opinions. If you do not want to be contacted for this purpose, please let us know by sending us an email at contact particulars below.


Unfortunately, the transmission of information via the Internet is not completely secure and we cannot guarantee the security of data transmitted to or from our website. Once we receive your information, we will use strict procedures and security measures to protect your information and to prevent unauthorised access to it.

When we transfer your personal information to one of our official dealerships (as selected by you on the website), we will use a secure website for this purpose.


If you believe that any information we hold about you is incorrect or incomplete, you can contact us using the contact particulars below and request that we correct your information.


JLR SSA will protect your personal information strictly in accordance with the principles of the Electronic Communications and Transactions Act 2002 (as amended) (“the ECT Act”) as well as the Protection of Personal Information Act (2013) (“POPI”) (to the extent that the said legislation is in force in the Republic of South Africa).

JLR SSA is the “data controller” for purpose of the ECT Act as well as the “responsible person” for purposes of POPI.

JLR SSA will store your personal information in a secure hosting facility in the Republic of South Africa, but off-site from our corporate head office. JLR SSA will store your personal information only for the purpose for which it was collected as well as a record of any third party to whom the personal information was disclosed, the reason for disclosure and the date of the disclosure, for the duration that your information is used and for a period of 1 (one) year thereafter as required by Section 51(5) and (7) of the ECT Act. After the 1 (one) year period as aforesaid, JLR SSA will delete or destroy (as applicable) all your personal information that is stored that has become obsolete.

You may request details of personal information that we hold about you by requesting JLR SSA in writing to furnish you with such information. Our security procedures mean that we may request proof of identity in providing you with these details, dependent on the personal information that you request. We will notify you of this after we have received your request. If you wish to submit a written request as outlined above then please contact us using the contact particulars below. If all reasonable steps have been taken to find a record as requested and there are reasonable grounds for believing that the record is in JLR SSA’s possession, but cannot be found, or does not exist, the head of JLR SSA will by way of affirmation notify you that it is not possible to give access to that record.