Coscharis Motors, sole owners of the Jaguar Land Rover (JLR) franchise in Nigeria in partnership with MTN Nigeria created a truly experiential platform for their customers via a Ride and Drive event held in Lagos on 17 October 2015.
The event offered their existing and potential Jaguar Land Rover customers a unique driving experience on the untapped capabilities and luxury features of the JLR vehicles.
According to the General Manager, Marketing & Corporate Services, Coscharis Motors, Abiona Babarinde, some of the owners of the JLR variants are underutilizing these vehicles given what they actually offer in terms of on-road and off-road capabilities and luxuries. He added that, "the lack of expert knowledge in handling these vehicles sometimes results in mechanical and electrical challenges."
Consequently, Coscharis Motors invited the Land Rover Experience instructors from South Africa and UK who facilitated the Ride and Drive event in Nigeria.
Speaking on the partnership, General Manager, Consumer Marketing, Richard Iweanoge, said, "MTN is delighted to partner with Coscharis Motors to provide this automobile experiential platform for our customers. This is in line with our commitment to be an enabler to our customers in the fulfilment of their aspirations in life."
There was exhibition of all the latest JLR models within the Coscharis dealership at the event. Existing and prospective customers who made purchases or financial commitment were given reasonable discounts on most of the vehicles.
Other partners on ground during the event were Stanbic IBTC bank and Access Bank to facilitate the finance options available for interested clients. According to the banks' representatives, the objective of partnering with Coscharis Motors was to create a platform where buyers don't have to commit their limited funds to purchasing these vehicles but rather spread the payment through instalments.
This activation is a second in a series of Ride and Drive events organized by Coscharis and Jaguar Land Rover in Nigeria.
Jaguar Land Rover Brand Manager